It is very important you select the proper domain name for your business. It is best if you have your main keyword included in your domain name. If you do not have the idea about keyword you can study this topic again.
Selecting a Domain Name: What are the keywords?
Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information. To make your search better, you need to use keyword along with other words or a phrase. This gives more relevant search results. You can get some keyword suggestion from different online tools.
Importance of keywords
Keywords play an important role to increase traffic in your website. Keywords can be used in your website related to the search engine to offer you targeted traffic to you web pages. Keyword facilitates people who need your information or any product to reach you. For example, keywords are the contact numbers for your business and search engines like Google and Yahoo are like the telephone directory, this telephone directory list your contact and address in shape of keyword.
Which keywords are the best for my website?
Now, how you will decide that which keywords the best and relevant to your web pages? This is the most important to use top paying keywords and good keywords related to your website. For this, for a while consider you as a customer who goes to the shoe shop and asks for their required shoe. What type of questions you will ask to demand your required design, size, company and she price? And what words or phrase you will use? These will be your keyword and appropriate use of keyword in a phrase. Now in the same way, use keywords in phrases relevant to your product or web content.
List your keywords and phrases or get some help from adwords keyword tool, keyword selector tool or another keyword tool and also use keywords analyzer to find top paying keywords related to your website. Now use your keywords in your web content in an appropriate phrase and wait for the result. Remember, that a single popular keyword have a lot of competition to get top ranking in the search result.
Are you using popular keywords?
Do not expect that after using proper keywords and submitting your site to the search engines ensures the flood of traffic to your website. Seo is not a part time job, it require time and concentration as well as seo skill. Firstly, search engines can take several weak to process your submission. Secondly, some search engine considers many other factors such as site popularity and traffic to rank your site. Site popularity is determined by the back links to your site. Therefore, it is necessary to enhance your site popularity; you need to establish reciprocal links techniques.
Another important factor that most people forget while putting keyword position, the people may not enter the keyword or phrase in search engine as your keyword. So using keywords according to their nature is very necessary.
It is advised you use some keyword search tool or google keyword tool to find some good adwords keywords, ppc keywords and adsense keywords relevant to your pages. Don’t forget that your purpose is to get targeted traffic therefore, the more accurate and appropriate keywords, the more chances your site will be reviewed. https://adwords.google.com/select/KeywordToolExternal can help you get some good keyword according to your site.
Selecting a Domain Name keyword tips
Let me tell you guys that how I use my keywords:
- Best Place For Keywords : The best places of keywords in your pages include at the top of your page, in the headline, sub headline, in title, first and last paragraph. Search engine spiders are to as wise as you, they search for the exact keyword. Therefore if you really interested to boost up your traffic, then use specific keywords in the exact phrase. Try to use the keyword in the first paragraph, in the first line or sentence.
- Keywords And META Tags : Using keywords in META tags always a good technique to enhance the site and keyword traffic. It doesn’t matter which tool you are using to design your pages, after you have finished your design, save your work and open the HTML coding. Check the HTML coding,
Title: The sites title something that you show at the top of the browser screen in blue button. You can change the site title with very shot description and include one keyword.
Description: Now do something same like title for the keyword and description. For keyword type some appropriate keyword and for site description, write a short sentence, this will be shown in browser when visitor will search your site and the search list will appear on the browser screen. You can write this description at least 25 words and include one or two keywords.
It is better to use different site title and description and keyword for each page.
- Keyword And ALT Tag
If you add an image or picture, you can include an ALT tag containing a short description with a keyword. The search engine robot will read your ALT tag like META tag.
- Put Keyword in Domain Name And Page Title
Try to find a domain name containing keyword such as seotips or seo_tips. This will get you additional fairy points same like including keywords in your page names.
You can visit the Google Keyword Suggestion Tool to have some idea about the keywords search.
How To Select A Domain Name
Google tends to give weight to keywords in the domain name. This increases the importance of selecting a good name.
When choosing a domain name for SEO purposes, there are three main factors to consider:
- Brand
- Rankability
- Linkability
Brand
Should you use hyphenated, multi-term domain like search-engine-marketing-services.com?
I’d avoid such names like the plague.
Why?
They have no branding value. They have limited SEO value. Even if you do manage to get such a domain top ten, you’re probably going to need to sell on the first visit, as few people are going to remember it once they leave. It is too generic, and it lacks credibility.
In a crowded market, brand offers a point of distinction.
It is easier to build links to branded domain names. People take these names more seriously that keyword-keyword-keyword-keyword.com, which looks spammy and isn’t fooling anyone. Would you link to such a name? By doing so, it devalues your own content.
It can even difficult to get such domain names linked to when you pay for the privilege! Directory editors often reject these names on sight, because such names are often associated with low-quality content. Imagine how many free links you might be losing by choosing such a name.
Is there a downside to using branded names?
How To Select A Domain Name
Yes.
Unless you have a huge marketing budget, no one is going to search for perseefgxcbtrfy.com, which is a new killer, brand I just made up 😉
Thankfully, there is a happy medium between brand and SEO strategy.
Rankability
SEOs release the value of keywords. When naming your site, and deciding on a domain name. Try combining the lessons of SEO, branding and domaining.
Genric + term is a good approach to use. Take your chosen keyword, and simply add another word on the end. SeoBook, Travelocity, FlightsCity, CarHub, etc. These words have SEO value built into them, because people are forced to use your keywords in the link. Also, Google (currently) values a keyword within the domain name for ranking purposes. Finally, such a name retains an element of unique branding.
These types of domain names score high on the rank-ability and link-ability meter. They are generic enough to rank well for the keyword term, yet contain just enough branding difference to be memorable.
The SEO Advantage
But…
By registering or buying the cheaper .net or .org equivilent, building out the site, and ranking well for the keyword + net, or +org, you increase the value of the domain name markedly. Sure, you’re one step away from pure domaineering and you still have Google to contend with, but you’ll be head and shoulders above those who are undervaluing these names.
A lot of domaineers aren’t operating in this space.
Other Tips And Ideas
Leave The Keyword Out Entirely
Used the related search function on Google ~ + keyword and see if any of the related keyword terms fit. This can be a good strategy to use if all the good generic keyword names are gone. It might get you close enough to the action, without the enormous price tag. Might be more memorable, too.
How To Test A Domain Name For Penalties Before Buying It
- Verify the site is not blocking GoogleBot in their robots.txt file
- Point a link at the domain from a trusted site and see if Google indexes it
- Within a couple weeks (at most a month) Google should list the site when you search for it in Google using
site:domainname.com