Search engines distribute largesse, in a sense, on the Internet. They lead visitors to some sites more than to others. Being high in search engine rankings can translate into a big increase in business and income. The opposite is also true. If you have an online business you are doubtless involved in this battle for page rankings. Here are some Google Places Optimization tips that can help.
Google Places Optimization Tips & Ranking
Web design is essential to raising your ranking. Google Places Optimization has to be built into your website by someone who is an expert. It may be advisable to hire a professional to re-design your website. Clean, clear design, well-written text, use of narrowly focused keywords and phrases, the elimination of duplication on your web pages, the weeding out of outdated content and invalid links–all this is what a good web designer can help you with.
Create a clear core message for your site and build everything else around it. Search engines notice clarity and specificity. Vague, general information is less attractive to search engines than unique and tightly focused content. Also, if you have content of outstanding quality on your website, visitors will want to share it with others and other sites will want to link to yours.
Here are some suggested additions to your website if you do not already have them.
Create a site map. This draws search engines as well as helping visitors find their way around your site.
Create a separate page for links. This also draws search engines, and is a help to visitors who want to pursue more information related to your site.
Narrow the focus of your blog. Specialize in a niche where you can show your expertise. This will give you authority in the eyes of others, and help create links. There is too much competition on subjects of general interest. Your page ranking will be low against that overwhelming competition. But with a narrow focus, you will develop a smaller but loyal group of readers who really share your interests. This niche focus will also lead to a higher page ranking.
The use of mobile devices is proliferating, so you want to adapt your Google Places Optimization to use on these devices.
Don’t resort to web spamming tactics. Don’t use invisible text, (invisible because it is the same color as the background), or tiny text that cannot be read by humans.
“Cloaking” involves displaying different text to the search engine than to your readers. It is used to trick search engines into thinking your site is about something different than it really is.
Increase your Google Places Optimization Rankings
These techniques have been used to try to manipulate Google Places Optimization. But search engines now recognize them and your site will be dropped from their search directory.
Working to raise your Google Places Optimization rankings is an ongoing project. There is a constant change in this contest. You can know what is currently happening by reading up on the subject on the Internet. Keywords, links, anchor text and authority (or expertise) will all continue to be important. Continually work to make your website attractive to search engines by improving these elements.