Are you using Google Places Optimization to improve your website? If you do not already have a good Google Places Optimization campaign, you should develop one. Read this article to learn more about efficient Google Places Optimization Campaign.
Tips for Google places optimization campaign
Select five strong keyword phrases to describe your content. Using strong keywords will help search engine spiders determine what your pages are about and index them accordingly. Use Google AdWords to find out which keywords your target audience uses the most. Keep in mind that keyword trends change and you might have to update your keyword choices. Place your keywords where they will be noticed, including your title tags, your URLs, your meta tags and meta description as well as the anchor text of your different links. You should not let keywords influence the way you write since search engine spiders will primarily look for keywords in your tags. Do not use the same keywords as your competitors unless you are ready to be in direct competition with them.
Use links to organize your website efficiently. Divide your content into different pages and create site-wide links for your main pages. You should create a detailed menu filed with keywords for your site-wide links, or draw attention to a specific site-wide link by creating a banner. You can also improve navigation by adding unique links to all your pages and articles so your visitors can easily find more related content.
Back-links will help you attract more visitors and help search engine spiders find your pages. Keep in mind that it is better to focus on getting back-links that will be noticed by potential customers rather than wasting your time on creating a large number of back-links that will not attract any targeted visitors. Use article directories, online encyclopedias, message boards and blogs to create your own back-links. Contact other bloggers and webmasters to establish partnerships and get your links featured on their pages. Keep in mind that your back-links will eventually expire unless you build a second network of links to draw targeted visitors to the pages where your links are featured.
Use a very simple design for your website. Search engine spiders will not be able to read your content if your HTML code is too busy. Choose a simple color pattern for your design instead of using an image for your background and use a title tag as your header rather than an image. If you use Flash or Java Script for some of your elements, describe this content with strong keywords. Do not use Java Script to create an interactive menu or search engine spiders might not be able to follow your links. If you use pictures or videos on your pages, make sure you describe this content with strong keywords. Use alt tags for your images and add a title as well as a description or a transcription for your videos.
These Google Places Optimization strategies will help you improve your current Google Places Optimization campaign. Your website will rank higher in search results if you implement these different strategies and keep track of your results.