You know you should be optimizing your site for the search engines, but how much do you know about optimizing for local results? There are different degrees of visibility here to be discussed and many different inner workings of these strategies. Continue reading to understand more about these concepts and reasons for local Google Places Optimization strategies.
Advanced Google Places Optimization Tips
First of all, when talking about optimizing locally, this doesn’t mean just where you are located. This means localizing results for various different places of interest to focus more on their search engine results. If you think about it, that’s how you want to target your audience! What if you’re selling a product that is mainly always used on the beach? Well, you want to market to your targeted audience everywhere in one direction, but you must also hone in on the coastline where you want localized results to make your efforts even more efficient. You see how the idea works?
You are going to have to decide which locations you want to pursue, and you’re going to have to come up with a list of local keywords for those places. This will include specific location, but it will also include keywords tied to your location. Now do you see how after awhile of pursuing Google Places Optimization that you need everything written down? Did you really think you were only going to have one keyword list to work from? You’re going to need a separate extensive keyword list here for multiple options.
This all being said, you must keep your efforts organized. You want to keep up with what keywords are working are how certain markets are responding to your efforts. You can tell this from sales data in those areas through your analytical software, and you can also determine traffic percentages and other statistical data.
You need to court local link backs from relevant sites if you want to network within the area. This will definitely gain you more exposure in general as well as with the different search engines.
You also want to make sure you’re looking at any localized search engines. This can also help you get notoriety. Smaller search engines are used less frequently, but certain search engines can help you target certain areas nonetheless.
When building site pages according to different platforms for your network of sites, you need to consider a few things. When posting on forums or using your own, have a location tag. When posting in other forums, use a location tag for what location you’re targeting. Use different tags and keywords on social media sites when creating content. There are so many options here, so you can take this in plenty of directions.
You can focus your Google Places Optimization efforts locally if you do what has been described in this article. Realize that you must think about Google Places Optimization in a new light if you’re going to expand your efforts like this, so get a plan prepared ahead of time.