Getting to know how to use Google Local Optimization for a website can really increase that site’s traffic. It’s something you should look into if you have a website and would like to share it with as many people as possible. Here are some google local optimization tips to help you figure out how to begin.
How to Use Google Local Optimization for a Website
A keyword or key phrase is basically what you think someone would type into a search engine to find a page like yours. This is why you’re going to want to figure out what you think people would search for so that you can put those keywords into your content. Try to think like you’re someone who’s interested in sites like yours and think what you would type in if you were that person. The keywords shouldn’t be too obscure or too popular either.
When you pick out a keyword you don’t want to use one that’s going to have quite a bit of competition. You don’t want your site to be buried among a bunch of people that have been using your keywords for quite some time now. You want to be able to stand out from the crowd, but you also shouldn’t think about keywords that nobody will ever type in. Go to the page of your competition and see what kinds of keywords they’re using. The key is not to copy them, but to find something that they may be missing on their page so you can use it to get more traffic.
Set Up Keywords And Keyword Phrases
You don’t want to just use your keywords in places like the text of your site. You can also use keywords in your site’s URLs, in page titles, and even in your image description tags. Anywhere that you can put your keyword is recommended. However, make sure that you don’t go over the keyword density that the search engine has set up. There are tools that search engine crawling software uses to make sure that you’re not trying to stuff keywords in that make no sense just to get traffic. Every year search engines become more advanced, so read up on what they will restrict so you don’t waste any time trying to figure out the right density yourself.
When you write any kind of an article or a blog post you should fit your keyword in where it feels natural. A lot of the time you’ll have keywords that are hard to fit into any content, but just try your best to have the content make sense. You don’t want to just put up random content that nobody could understand if they tried reading it. If you’re not good with coming up with content, you could always look to a site where freelancers are and hire someone to do it for you.
Using your keywords effectively will help you to have a more popular website. The google local optimization tips above should be what you need to get started. Work hard at this and watch the traffic start to flow in!