Are you trying to use google places business optimization to get more traffic? If not, it is time to learn a few things about Google Local Optimization. Go over this article for some helpful information on Google Local Optimization techniques.
Google Places Business Optimization Tips To Help You Increase Your Traffic
Update your website regularly. Your homepage will rank higher in search results if you add new content on a weekly basis. Your Google Local Optimization campaign will be more efficient if you always create more content to share on the Internet. You could for instance write some articles at least once a week or create some videos if you are not comfortable with writing. You should never take a break from creating more quality content, if you are getting excellent results with your Google Local Optimization campaign.
Choose your domain name carefully. Ideally, your domain name should correspond to a strong keywords your visitors are likely to look up when they need information about the kind of products you sell. The name of your brand is a good domain name as long as your brand is easily recognizable. Use strong keywords for the titles of your pages and for your different URLs.
Select the titles of your articles or your videos very carefully. You need to select titles that will make your visitors want to learn more while using strong keywords. If possible, place your keywords toward the beginning of your titles. Use the same strategy for your links. Place a strong keyword that corresponds to the content of the page your link will take visitors to. Avoid using phrases such as ‘click here’ in your links.
Add a Transcript to YouTube Videos
Take the time to optimize the content that search engine spiders cannot read. If you have pictures on your pages, add some alt tags to describe these images. If you have some videos, place a title tag above the video and write a short description. You could also add a transcription of your video to add more keywords to your page. If you have Flash or Java Script elements, describe them with a title and a short description.
Organize your website to make navigation easier. You should create a menu so your most important pages are easy to find. Place important links in visible spots, for instance by adding a banner at the top of your page or on the side to draw attention to your latest product page. Each page should have several individual links to more similar pages.
Look for ways to get some quality back-links. You can get back-links by posting your articles to different article directories or editing articles on online encyclopedias and using your links as references. Find some webmasters who need back-links too and offer to exchange links. If you create some excellent articles, you will be able to get other bloggers to feature your content or perhaps send it to online publications.
Follow these different tips to develop your Google Places Business Optimization campaign and optimize your website. Remember that Google Local Optimization trends and strategies can evolve quickly and that it is very important to update your campaign so it remains relevant.