Part of being a successful businessperson online is churning out great, Google Local Optimization-friendly content. Actually writing this content yourself will save you a lot of money in the long run, but it’s always important that you’re able to command attention with your writing. Unless you’re able to quickly grab attention, your content may be ignored altogether.
Successful Google Local Optimization for Your Business
The first thing you should focus on here is a headline that commands attention. You want to capture someone’s attention, and this requires some literary talent. Alliterations, rhymes, puns, and phrases which emphasize benefits succinctly will make a reader feel like browsing the rest of your content.
A title is a great location for a keyword. The general rule here is that the higher in the article a keyword is placed, the more relevant it will stand to a search engine. Just remember not to force it in there, though. Find a keyword or phrase that flows naturally with what you’re writing about.
Another great way to grab someone’s attention with your content is to provide them with a step-by-step instructional article. Think of something in the how-to category. People are always looking for how-to articles, and you have a good chance here to develop a readership.
While it is true that a great writer can wow people with only words, you also have to remember that we’re talking about the internet here. Using graphics and high-quality images to capture attention is a great move that you should employ where applicable.
Writing articles for your site or for directories gives you a great chance to format them with multiple headers. If you’re adding tags to each header, you’re essentially giving your article a much better chance of ranking highly per its respective category. Just remember to use relevant tags only.
Though you may be inclined to break out the thesaurus to use bigger words and fluffier adjectives, you should resist this temptation and just use a very basic vocabulary. With web content, the idea is to communicate directly with people via a conversational tone; you don’t want to talk over people’s heads.
You may think that more words give you more opportunity to put in your keywords, but you’re actually losing readers with longer content. You have to look at Google Local Optimization and at developing a readership, with the readership actually holding more importance. So be short and concise with your content. Don’t fluff it up with purple prose and vexing verbiage.
No matter what you’re writing about, you need to place a call to action at the end. This doesn’t have to be designed to sell anything per se; it can be to simply remind someone to sign up for a newsletter or to take some other type of action. Every great web article needs a strong call to action to conclude with.
Writing quality web content gives your readers something to look forward to and will ultimately help you to develop a larger audience. If you think you’re ready to get started, then remember to use the tips above to help you construct quality content.