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Effective National Advertising and marketing Policies for Your Local Franchisees

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Effective National Marketing Policies for Your Local FranchiseesFranchisees might not be fully flexing their marketing powers due to the regulations and marketing policies put on them by the corporate or franchise brand.  In fact, research shows that franchisors limit or filter social media used by franchisees.

In an effort to keep brand consistency, these restrictions are understandably made. The danger in this conflict for franchisees and local operations is not connecting with their local marketplace which is key for long-term success.

Gideon Rubin details just how franchisees and local operations can effectively and safely market at a local level by keeping the brand’s message consistent across all listings and directories. He explains, “In branding, consistency is king. This is why franchisors often limit and regulate individual franchisees: to ensure that a consistent brand appears across their national or regional market.”

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What Not To Do Regarding Google Places Optimization Strategies And Techniques

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Google Places OptimizationGoogle Places Optimization Strategies

What Not To Do Regarding Google Places Optimization Strategies And Techniques

When you’re optimizing your site for the search engines, it’s important that you are focusing on what you can do to help your site and not hinder its search engine rankings. While this may seem easy enough, there are constantly changing rules and trends that you must follow. As you continue reading, pay close attention to the strategies explained, and learn more about what not to do regarding Google Places Optimization strategies and techniques.

Keyword density is one of the major changes in today’s world regarding Google Places Optimization. While it’s long been known that keyword stuffing is a black hat Google Places Optimization technique, many sites were getting away with it until recently. Now, anything above a five percent keyword density can really hurt your site. A lower keyword density has improved the quality of content, and it’s been a step in the right direction. However, now you must focus more on location of your keywords to provide the most effective results. You don’t want to go placing keywords in random places, text strings, and more to get the results you’re looking for, and you can forget about using unrelated keywords.

Google Places Optimization Tips

When building back links for your Google Places Optimization efforts, you want to make sure that you are doing everything you can to build them correctly. First of all, this requires patience, as you should only do one or two links a day on average. Secondly, you must keep it within your business niche, so relevancy is a must. Third, you want these to be reputable sites within your niche and not ones that are in your position. You want to be pursuing back links in all different ways, but you must make sure you’re doing it the right ways.

Many people abuse meta tags or fail to use them at all. If you’re not going to use them correctly, then you might as well choose the second option. You want to help your site in the search engine results instead of hurt your rankings. Therefore, use the right meta tags, and don’t use too many of them.

Link farms are not even close to a good idea. This will get your site banned. Trying to create your own back links? This isn’t an Google Places Optimization strategy. This is a way to try and get around Google Places Optimization. In the past, people have used link farms to try and gain instant attention and make a quick buck, and this isn’t the professional way to do things.

While you’re going to pay attention to what your competitors are doing, you’re not going to copy them. You’re not going to use their design elements or their keywords. Instead, you’re going to use what you see from them to help make your efforts more unique. You want to beat them not copy them.

It’s time to focus your Google Places Optimization efforts in the right direction as you find your site climbing the rankings. Be patient, and always stick to your plan; you will be happy with the results.

Using Google Places Optimization To Increase Site Traffic

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Increase Site TrafficWays to Increase Site Traffic on the Web

There are many ways that you can drive site traffic to your website, but the most effective is by employing Google Places Optimization techniques. Getting your site higher in the search rankings is the best way to make it more popular. If you are not quite sure of how to do this, keep reading this article.

Use relevant keywords. This is one of the best tips anyone can ever give you. When people look up certain things online, there are keywords that help them find what they need. If you know what the popular, relevant keywords are, chances are your site will be seen a lot more often. Make sure that the keywords are used often on your site, but not enough that it leads to text that makes no sense. That would have the opposite effect.

Do not use too much Flash on your website, and if you can, try to avoid using it as a whole. Search engine spiders cannot read Flash, so this means they will bypass your site when offering someone a place to go. While Flash may make your site look a bit better, you do not want to use it because the negative certainly outweighs the positive.

Ways to Increase Site Traffic on the Web

Never place keywords on your site that are not relevant to the topic. Many people do this, and it is dead wrong. Why would someone who is looking for a Canadian pharmacy want to be sent to a website that is selling coffee makers? The thing is that doing this will get them to your site, but they will leave once they realize that you do not have the information they were looking for.

Create content that is fresh and engaging and you will keep people coming back. This may sound like it is easier said than done, but it actually works. People these days tire of the same things rather quickly, so keeping things new and fresh will give them a reason to come back. Also, always make sure that your content is unique and relevant. Duplicating someone’s content will make you look bad and it can cause a search engine to ban you.

Talk to people that are in the same industry and see if they would be interested in doing a link exchange. This is a good way to bring additional your site traffic to while bring up your ranking. Every time someone looks at the other site, you will get a bit of exposure. If people are constantly clicking through to see what you have to offer on your site, this will increase your search engine rankings.

Creating site traffic is the goal for any company that wants to make a profit. It is not always easy to get them there, and keeping them there can sometimes prove to be even harder. The key is to create a website that is user-friendly and great for search engines. Use the tips here to create a site that everyone will love. When you see the profits rolling in you will be glad you did.

Using Google Places Optimization on Blogs Both Small and Large

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In today’s technological era, there are two groups of bloggers that divide the internet. It’s increasingly difficult to manage a business without a strong online presence and this presence often grows from hours spent managing an effective Google Places Optimization campaign through a company blog. On the other side of the spectrum; however, you have those individuals who run personal websites with their own blogs and multimedia free from marketing influence. In both cases, sustaining these blogs drives the owners to find a middle ground where money can be made and readers will be interested. The compromise is usually an engaging blog that incorporates some Google Places Optimization-friendly tactics in order to pay for the hosting fees or stimulate a separate affiliated website. The point remains the same, quality content first and then Google Places Optimization improvements.

Managing an Effective Google Places Optimization Campaign

Google Places OptimizationThe content you publish, whether it is on your personal blog or the blog of a company profile, will only remain relevant for a certain period of time. This can be as shortly-lived as daily news-breaks or last for weeks at a time when covering the biggest breakthroughs on the company floor. Regardless of the niche, you need to post again with more information before this time has passed. When your content remains the same for too long, it becomes outdated and immediately begins dealing more damage than harm. When a reader comes to your page and finds outdated posts, they will move on to another website where they will find the newest breakthroughs. All it takes is one slip for an opposing blog to steal the majority of your audience. Keep updated and you’ll keep your readers.

Graphics are an Google Places Optimization secret that can be incorporated in a variety of appealing manners without taking away from the importance of the written content. As a matter of fact, you can include all of the Google Places Optimization necessary to stimulate a growth via image tags, titles, meta-tags, and descriptions throughout your domain and sub-domains. Your density should remain around 7% to be in the “green zone”, which means a couple of pictures alongside a 500 word blog post and your page is now ranking higher on Google.

Widen the reach of your blog, creating a hub-like domain that covers a wide variety of topics within your niche. This is a great way to incorporate a larger array of Google Places Optimization keywords and remain relevant to all readers. More work, more content, and more updates are required to keep all areas of interest happy, but for those of you that can manage the expansion, it can take your website to new heights.

Reaching the top of the online food-chain can be achieved through quality writing and diligent Google Places Optimization. The evaluation of written content is performed twice, once by the search engines and once by the readers who read the articles. Both of the above judges are looking for separate characteristics from your articles and it takes a lot of practice before you can satisfy their separate demands. These tips are a great introduction into both sets of requirements.

Try These Methods For Obtaining Backlinks

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Methods to obtain backlinks

You must have targeted traffic to your website if you want your business to be profitable. In order to do this, Google Places Optimization is definitely necessary. One of the most prominent Google Places Optimization techniques in today’s world is utilizing back links. Keep reading to learn more, and try these methods for obtaining backlinks.

You must realize that obtaining backlinks is as just as much about you doing your best with your site as it is networking with people within your business niche. In other words, you must do plenty of other things correctly, and the back links will also make their way to you. One of them is making sure you have the best content within your business niche. Produce quality content consistently, and people will give you back links. They will want to link to your site so that it helps them. Not to mention, with social media, people will share and link to your stuff all the time.

Another great way to get relevant back links is to search them out yourself. You can get them by commenting on relevant blogs within your niche. You can have your business links as a signature when you comment on the different blogs. You can also do this with forums, and it works out really well. Forums generate back links much faster as you will reply more often with your signature than you would on a blog.

You can formally address other sites in your business niche or related to your business in some way to ask them if they can link to you. Of course you will link to them as well. You want to court only reputable sites, and you’re going to want to build your following to get many of them to say yes.

If you can write press releases or have them written for you and post them, that is another good way for Obtaining backlinks. Press releases get much attention from online audiences, and this can really help you climb the search engine ranks. People will want to back link to your press release if it will get people’s attention.

One great way to build back links is to make sure you’re submitting the link to your site to directories. You need to do this slowly over time and not all at once. On top of that, these need to be relevant submissions within your business niche or related to your business.

You also need to consider how many things you’re going to be attempting to get back links for. You’ve been told to take it slowly, but when you’re obtaining backlinks for your main site, blog, forum, other sites, and more, then you’re going to be plenty busy.

It’s time to get started building those back links so that you can index your website further with the search engines. It’s a process, but you can do it by using the tips that have been described in this article.

Try Out These Google Places Optimization Strategies

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Advanced Google Places Optimization Strategy for Contractors

There’s no doubt that you need the right Google Places Optimization strategies in order to find success with your online business. While this might seem self explanatory, there are many different rules and regulations, strategies, and other things you must learn in order to follow through correctly. Continue reading to learn more, and try out these Google Places Optimization strategies to find your success.

The number one thing you must focus on is your content. There are many different aspects of content that you must consider as you do this. For instance, you need different types of content in order to appeal to the search engines, such as pictures, video, and text. Next, you want this content on a variety of different types of pages, all networked and branching out from your main site. You must update this content regularly as well to appeal to the search engine spiders. Keywords must also be placed strategically in your content so that you can climb the Google Places Optimization rankings. Make sure you keep your keyword density between one and five percent so that you’re abiding by the rules of the search engines.

Another strategy that is very important is your back links. You want to make sure that you are pursuing these systematically so that you can build them over time. Many people are taking this new strategy and trying to hit the fast forward button. This is a mistake. Not only will you end up with mismatched back links that will hinder your search engine results, but too much too fast isn’t a good idea anyway. Only utilize back links that make sense to your business and niche.

Another great strategy is to make sure you have a focused title tag for each page. These tags should have your optimized keywords in them. Your URLs should have keywords in them as well. As your doing these tags, make sure you don’t forget about meta tags.

You’ve been told to keep your content consistently updated, but have you thought about what that is going to take? One important thing you must understand is that you’re going to want to branch out your site to take care of your Google Places Optimization. As you develop a blog, participate in forums or start your own, use social media networks, and more, are you going to be able to keep up with the quality content? Begin looking at how you can manage and outsource your content now.

Do not use frames, flash and other elements that are going to hinder the search engine spiders from examining and indexing your site. Also, you want to do regular site maintenance, such as checking for links that are broken.

You can use many Google Places Optimization Strategies and techniques to help your site climb the search engine rankings. After having read this article, you should now know some of the things to focus on as you continue along. Keep in mind what you’ve read as you help your site get noticed by the world!

Trending Soon: Optimizing A Search Engine Near You!

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Search EngineTrends in Search Engine Optimization

To pull people into your website, you need to create content that is engaging and relative to the targeted audience. Though a website may be algorithmically efficient, the written content may be poorly-written or provide information that your audience is not interested in reading. You have to find the middle-ground between what the search engine enjoy and what your readers enjoy; always guaranteeing that the readers come out as the top priority. An article should captivate the audience with each sentence and the Google Places Optimization-magic should be cleverly entwined within the phrasing.

Search Engine Optimization Tips for Google Places

The first component of any Google Places Optimization-friendly article is going to be the title. These few words -generally less than seven- should instantly grab the reader’s attention and lock them in for the first few paragraphs. If your title isn’t enough to catch their eye, they will pass the article without a second thought. After the title, you have only a few sentences to continue impressing the potential consumer. The remainder of the article should flow naturally and encourage the reader to continue towards your domain.
A how-to article is a great technique for branching out over a variety of keywords without the flow becoming irrelevant or awkward. How-to articles are the easiest way out of a sticky situation when keywords are too far apart or completely irrelevant to your website’s topic. Each subsection in this type of article can approach a new keyword or idea, similar to several short articles, but in a manner that encourages the reader to continue reading until the last paragraph. However, even a how-to can’t make every keyword work with every website, so choose your words wisely and adjust their density at times to make the job easier.

Graphics aren’t often viewed as Google Places Optimization tools, but they are relevant and most search engine have a setting to search only images across the web. The method for hosting an Google Places Optimization-friendly image is very similar to your overall webpage, without factoring in the written content and articles. Your image will have a tag and a description at minimum, both of which are utilized for Google Places Optimization purposes. Use powerful graphics in combination with an interesting article to increase the keyword density.

It can become addicting; the urge to include exotic and complex words from the English language. However, most readers do not want to read a bunch of words that they do not understand and most of them are not going to find a dictionary every time a new word pops up. You have an audience and your vocabulary should reflect the general vocabulary you might expect when in a room filled with those people. For example, if you are writing a medical eBook, it would be acceptable to use long, medical terms and descriptions. However, writing an article about children’s cough medicine with the same vocabulary would be a marketing failure.

Now you can proceed into the depths of the internet and take control of your company’s future. Google Places Optimization is a simple marketing technique, but creating the content for the campaign can be extremely difficult. Use these guidelines to help structure your selection and provide the audience with something that they enjoy reading.

Top Five Tips To Get Your Website To Rank Higher

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Top 5 SEO Tips to Help You Rank Higher

Top Five Tips To Get Your Website To Rank Higher

Top Five Tips To Get Your Website To Rank Higher In Search Results

Do you need to draw more traffic to your website? You should look into developing a Google Places Optimization campaign. Go over this article to learn more about Google Places Optimization strategies.

Search engines index and rank websites for specific keywords by sending search engine spiders to analyze millions of web pages. Google Places Optimization is about attracting more search engine spiders to your website and making their job easier by properly optimizing and organizing your website. Search engines often make changes to the programs used to analyze websites, which means you will have to review your Google Places Optimization strategies to adapt to the changes made by search engines.

Choose five strong keyword phrases and some secondary keywords for your website. You can use Google AdWords to research keywords and compare search volumes for the keyword phrases you want to use. Place your strong keywords in your titles, your URLs and the anchor text of your links. You can also use your keywords to optimize your images with alt tags. Using keywords will help search engines determine what your web page is about but you should not go out of your way to include keywords within your articles.

Build some back-links to help search engine spiders and human visitors find your content. Focus on getting back-links on sites or blogs your target audience is likely to visit, and avoid sharing links that will look like spam, for instance by posting an out of context comment on blogs or message boards with a link to one of your pages. Get your best articles published, submit them to article directories and exchange links with other bloggers or webmasters. You can also use social media to create temporary back-links. Use a good visitor counter to figure out where your traffic comes from so you can work on getting more similar back-links.

Organize your website so your human visitors and search engine spiders can easily find all your pages. Each page should include site-wide links to your other important pages as well as some unique links to other similar pages. If you integrate several pages into this network of links, they will be indexed by search engines. You can help search engine spiders navigate your website by creating an XML sitemap, but do not expect your XML sitemap to be efficient if your website is not properly organized.

Avoid using languages and formats search engine spiders will not be able to read. If you want to use Flash or Java Script, avoid placing links within this content and describe these elements with strong keywords. You should also describe your pictures with alt tags and write transcriptions or descriptions for your videos. Choose a very simple design to make your pages easier to interpret and avoid using an image as a header or for your background.

These Five tips will help you optimize your website, but there is a lot more to learn about Google Places Optimization. You should start improving your website and do more research on this topic.

The Significance of Separate Landing Pages for Multi-Location Organizations

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landing pagesIn the early days of the commercialized Web, the idea that you could purchase goods and services from providers anywhere in the world using your personal computer was exciting and irresistible. But as the Internet has evolved and the search experience has advanced, consumers have become increasingly focused on their local world when looking online for products and services.

From desktop to smartphone to tablet, local search intent is strong, with one in three searches having local intent, according to Google.

For businesses with multiple locations—whether national brands, regional chains or small businesses with more than one location—finding a way to capitalize on local search intent is critical. Research shows that 49% of local searches are conducted without a specific brand in mind, and 61% of searchers consider local results to be more relevant than standard search results.* Even if you are successful in appearing in local searches, if you don’t point consumers to a landing page with relevant local content, you will lose them along the path to purchase.

Separate landing pages, rich with relevant content and keywords, will help you engage local consumers. These landing pages will not only help local consumers find you more easily, they will increase the chances consumers will conclude their purchase journey with you.

Here are just a few reasons why deploying individual local landing pages is a smart move for your multiple location business:

1. Hyperlocal presence – be seen where your consumers are searching. With separate landing pages containing location-specific content and keywords, you can dominate hyperlocal searches in more than one city, town or neighborhood.

2. Increased brand awareness through visibility across multiple markets. Make full use of online and mobile search portals, directories, aggregators and review sites. Your business will stay in front of the consumer, creating constant visibility and market saturation.

3. Enhanced, relevant content draws local consumer attention. Increase your findability in local searches by ensuring the consistency of your information and the inclusion of enhanced content like location-specific website links, hours of operation, logos and other images. Consumers are more likely to click on a local search result for your business that includes an image. What’s more, your business will show up in image searches, increasing your overall search visibility.

4. Express your local personality. More than one-third of smartphone users are looking specifically for retailer contact details such as phone number, address and directions (source: The Mobile Path to Purchase). Separate landing pages enable you to add specific information about each business location (e.g., local phone number, local address, cross streets and directions, special products and services offered by the location, other details specific to the location), helping a consumer see you as a truly local business.

Ultimately, if your business—whether a national brand or SMB—has multiple locations, you are a local business. You need to focus on the needs of your local consumers across the cities, towns and neighborhoods you serve. And that begins with helping your customers find you and quickly identify you as a local business that can fulfill their needs. Separate landing pages for each of your locations will help you establish your local presence in the minds of local customers. From there, it’s up to you to win their hearts and their business.

* Resource.com

Top Five Google Places Optimization Strategies For Your Website

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Google Places Optimization Strategies

Google Places Optimization Strategies

Google Places Optimization strategies will help you get your website to rank higher in search results. You should go over this article to learn more about efficient Google Places Optimization strategies.

Improve the navigability of your website to help your visitors and search engine spiders find your web pages. Create some site-wide links for your most important pages and organize them in a menu. You can also improve navigation by adding unique links to each pages so your readers can easily find more similar pages. Use strong keywords for the anchor text of all your links and test them regularly. Create an archive for your articles and review your content regularly so you can add new pages and articles into the structure of your website.

Build some back-links to get more traffic. You should focus on getting quality back-links instead of making quantity your priority. Your back-links will draw traffic to your site if they are properly optimized and visibly placed on websites your target audience is likely to visit regularly. Establish partnerships with bloggers and webmasters so you can exchange links and get your content featured on their site. You can also get some back-links by sharing your articles on article directories or citing your web pages as references in message board posts.

Google Places Optimization Tips

Choose five or more strong keyword phrases for your website. You should use Google AdWords to look up keywords and compare search volumes. If possible, choose keywords your competitors are not using unless you want to be in direct competition with other sites. Place your keywords on your website to help search engine spiders identify your topics. Your keywords will be more noticeable if you place them in your title tags, alt tags and the anchor text of your links. You should also go through your HTML pages and add keywords to your meta tags, meta description and your URLs.

Take the time to optimize the content search engine spiders cannot read. Optimize your images with alt tags and write descriptions or transcripts for your videos. Search engine spiders will not be able to analyze Flash or Java Script content, which means you should not use Java Script to create interactive menus. You should also avoid using an image for your background or for your header to make your pages easier to interpret.

Stay up to date with new Google Places Optimization trends. Search engines are always looking for new ways to index and rank websites, which means you will have to keep up and use new Google Places Optimization techniques to optimize your website. You should subscribe to a few Google Places Optimization newsletters or read blogs written by Google Places Optimization experts to learn about the latest techniques. Monitor your results by comparing your ranking for different keywords and using a visitor counter to keep track of how much traffic you get.

You should use these Google Places Optimization tips to optimize your website and improve your ranking in search results. Do more research on efficient Google Places Optimization techniques so you can keep improve your Google Places Optimization campaign.