When we say we want to exit at the top of Google, we really mean to leave at the top when searching for certain words. Those words are what people use to locate and call KeywordsOr keywords.
Keywords Selection Explained
The Keywords are the words that define the activity of our website.
War of Words
When more than one page whose activity is defined by the same keywords as ours, we enter into direct competition for those words.
Therefore, before any action of SEO we develop a strategy, based on a study of preparation:
- The first, developing our list of keywords or sets of keywords natural, simply define your keywords list having much visitors and low competition.
- The second study is to see who is our competitors, taking into account that we can hardly compete with certain pages. We must also investigate how the competitors are “attacking” those words. This research can be done manually, by web site, or using a tool that automates the job (for example, IBP / Arelis)
- When we are clear as it stands, we define a positioning strategy based on what our keywords, and what are the keywords of competition, and what opportunities we sense that we have.
Intuition does not always work, but it is important to rely on when planning a strategy. In the case of this blog, I gave up attacking the word “SEO” or “Google” because the blog is new and there are many competitors (and many of them do very well, most would say are insurmountable, at least for me) .
Keywords Selection: Finding Good Keywords
If your main keyword is “bubbling pitch,” probably have less competition than is “web design”. Obvious.
If we believe that competition can be small, or find a set of niches that we believe may be of interest, we can use the simple observation of the search results to get an idea where the shots go.
If there is much competition for our keywords, we need the help of some tools that automate the monitoring of results, and other tasks as analysis. An interesting tool to find keywords, as its name suggests, Google Keyword Tool. The results provided are based on statistics obtained from your system Google sponsored listings, Google Adwords.
Density – Keywords Selection
At this time, and to finish by today, I think it is interesting to introduce a statistical concept about Keywords density is known. The keyword density is a number that indicates the amount of occurrences of keywords are in a web page about the total volume of words.
Keywords density should be calculated by page, and should not be increased so that it looks artificial. Is ugly, and Google does not trust out of the ordinary densities. We must find a reasonable balancing, if in our article on sensible Bumblebees word bumblebee does not appear or do so only once, Google will be without “understanding” we are talking about bees.
To calculate the keyword density I recommend using a tool for that purpose, such as this:
To improve our position, the first thing to do is For a list of keywords. Then we have to try that Google understands that our really is related to these keywords.
Comprehensive Reforms
For explanation, let’s invent a bricklaying company, and the strategy will focus on the keywords “comprehensive reform.” If Google understands that our talk of “comprehensive reforms” appear in search results for those keywords.
Increase keyword density
In order for Google to realize that we are talking about “comprehensive reform” we can take the following steps:
- We will create the web-site of the company a page whose address is: http://www.laempresaquesea.com/reformas-integrales. Better still would
http://www.reformas-integrales.com/reformas-integrales
But that’s not always possible.
- We will put the title of that page “comprehensive reform” (the title is the text that appears in the browser bar.)
- Will “comprehensive reform” rather large, at the top of the page, marking it as a header in your HTML code by <h1> tag.
- Writing a good text (say 1000 characters or more) of service presentation and explanation of projects and see that it is an appropriate density of our keywords by tool for calculating keyword density. The text should be well structured, with headings and sub-headers.
- We will post pictures, and HTML description of these keywords will also photos
These instructions are an oversimplification with regard to. My intention is to understand the concept.
Things that should not be
When I ask to increase the keyword density, I do not mean to destroy the page, or look like a stupid parrot. That is, the page should not be:
Comprehensive Reform “? Comprehensive service reforms, reforms, comprehensive, integrated what are our reforms, and reforms are our comprehensive! Long live the comprehensive reforms. Comprehensive reforms. Reforms. Integral.
We must remember that our indexed pages the search engines, but ultimately the people visiting. While keyword density is very high, anyone who visits our site will think we are idiots, and do not want to do any business with us. And after all, that is what it is.
Place a Website:
To improve our position, the first thing to do is For a list of keywords. Then we have to try that Google understands that our really is related to these keywords.
Comprehensive Reforms
For explanation, let’s invent a bricklaying company, and the strategy will focus on the keywords “comprehensive reform.” If Google understands that our talk of “comprehensive reforms” appear in search results for those keywords.
Increase keyword density
In order for Google to realize that we are talking about “comprehensive reform” we can take the following steps:
- We will create the web-site of the company a page whose address is: http://www.laempresaquesea.com/reformas-integrales. Better still would
http://www.reformas-integrales.com/reformas-integralesBut that’s not always possible.
- We will put the title of that page “comprehensive reform” (the title is the text that appears in the browser bar.)
- Will “comprehensive reform” rather large, at the top of the page, marking it as a header in your HTML code by <h1> tag.
- Writing a good text (say 1000 characters or more) of service presentation and explanation of projects and see that it is an appropriate density of our keywords by tool for calculating keyword density. The text should be well structured, with headings and sub-headers.
- We will post pictures, and HTML description of these keywords will also photos
These instructions are an oversimplification with regard to. My intention is to understand the concept.
Things that should not be
- When I ask to increase the keyword density, I do not mean to destroy the page, or look like a stupid parrot. That is, the page should not be:
- Comprehensive Reform “? Comprehensive service reforms, reforms, comprehensive, integrated what are our reforms, and reforms are our comprehensive! Long live the comprehensive reforms. Comprehensive reforms. Reforms. Integral.