Google+ business optimization, or Google Places Business Optimization, is something that every website owner should learn about if they want more traffic. This is something that can make your site rank higher on a search engine. People generally search the web to find something, so learn how to harness Google Places Business Optimization by reading the article below.
How to harness Google Places Business Optimization
Before you do anything you need to look for your website on a search engine to see where you are at already. Type in a few words that you think people would use to find a website like yours. If you’re already close to the top, then you are probably doing the right things. If you cannot find your site in these results after the first 10 or so pages, you’ll have to do a little more work. Realize that even if you’re at the top right now, you should still work on Google Local Optimization often because search engine algorithms change from time to time.
Know what keywords are and how you can use them to make your site more successful. Consider what kinds of words you think people are going to be typing in to find a site like yours. These words will be your main keywords, and you have to sprinkle them throughout your content. If you do this, make sure that you read up on what the appropriate density is to go for. You don’t want to just stuff keywords in randomly. Search engine software is getting to be advanced and will know if you’re just spamming keywords.
A sitemap can really help your website get indexed more thoroughly. Basically a sitemap is a map of every page on your website. It is a collection of links that allow anyone to go to it and find everything on your site all on one page. This is not only good for search engine software, it is great for letting people find things that they may be having trouble finding through your site’s navigation. Be sure that you add a new link every time you get a new page up. Also remember to erase things that you’ve taken down.
Keywords & Key phrases
You don’t only want to have keywords and key phrases in the text content of your site. You can also add the keywords to page titles, image descriptions, and the meta tags of your site. Everywhere you can type in text is a good place to put a few keywords in. Again, don’t forget that you need to have a certain keyword density so that the search engine crawling software doesn’t flag your site. Always try to have a keyword in the URL for each page that you have as well.
Google+ business optimization is something that can help you out if you have the right knowledge. The above article should have given you the tools you need to get started. The best thing for you to do now would be to try to come up with a plan for Google Places Business Optimization that adheres to the above guidelines.