You must be working on your Google Places Optimization efforts in order to see your site reaching a high amount of targeted traffic. You can’t just approach this without a plan and expect to be successful. It’s best you get started now getting everything organized so that you can make your efforts as efficient as possible. Keep reading to find out more about six helpful steps for your Google Places Optimization needs.
6 Easy Steps to Keep Your Google Places Optimization
Prior to ever starting your plan, do a check on certain keywords to see where your site falls in the search engine rankings. You might have to do some digging, and don’t expect to find yourself at the top. Once you do this, you can determine where you stand. This is your starting point.
Now it’s time to really hone your list of keywords to a list of them that you will focus your efforts on when optimizing your site. Your list of keywords might get rather large as you’re making decisions, but you’re going to want to focus on no more than 20 keywords.
You’re going to place these keywords throughout your content in titles, descriptions, tags, URLs, file names, and much more. Therefore, it’s important that you think about where they should go. When you selected these keywords, you had your targeted customers in mind. The same thing goes for right now. As you place them in your content, think about your targeted customers and their reading habits and reactions. Of course, writing for your customers will ensure that there is optimized and professionally-written content for the search engine spiders to crawl as well.
You’re also going to want to be thinking about back links. Back links can be acquired in a variety of different methods. It’s essential that you use this strategy because it is one of the premier strategies at the current time. However, you can’t just get back links for any site. You have to have relevant back links, and you need to build them systematically and not all at once. There should be no link farms, where you build all these sites with different content all at once to link to your site and network it better. This is black hat Google Places Optimization, and it will get your site in trouble. You want to build a couple back links a day if possible, practicing patience and doing things the right way.
In order to prepare your site for Google Places Optimization
In order to prepare your site for Google Places Optimization, you need a proper site map. You have to make it to where the search engine spiders will be able to navigate around your site easily enough. As you work on a good site map, think about all the pages your site has as it grows. There are so many, and while this helps your Google Places Optimization, you must think about managing your expansion. This means you are responsible for more updated content, and you must always be ensuring there are no broken links. Broken links will interrupt your network, and it will confuse the search engine spiders.
It’s time to focus your Google Places Optimization efforts on the strategies that have been described here. You will gradually see the results improve over time, and that is the way it’s done.